The goal is something
we define as a
picture or drawing showing how we want to look. It may be chosen from
We like to have a
goal that cannot be improved upon. The drawing is
done on the person’s face, preserving every feature
that is not being considered or that would not
benefit from improvement. A drawing that cannot look
any better is the artist’s goal. We want a
drawing that no artist can make better, as close to
perfect as humanly possible. The chosen goal
is the answer to the question,
"Knowing what can be
done, what can it do for me?"
Or, in other
words, what can cosmetic surgery do for me?
All of the persons
on whom we have done some surgery over the past
thirty years have drawings. You may look at hundreds
of before and after pictures of results of surgery
and at random choose those patients whose drawings
or goals you yourself would like to see. This will
give you an idea of what the goal drawings look like
and how closely they correlate to the results of
Some of the before
and after pictures that are presented here in this
web site have the goal drawings shown with their
How do we find
that goal? Looking at magazine covers and ads is a
good way. Let's say someone would like the lips of
Angelina Jolie, the eyes of Cindy Crawford, the nose
of Brooke Shields or Michelle Pfeiffer, the smile of
Britney Spears and the figure of Pamela Anderson.
All of these may be good and reasonable choices. And
so to see how these would look on you we must draw
or place all these features on your face, and Voilá!
Hope you like it. But that's ok if you don't. It's
just a drawing and we can and should do many, many
drawings to find out what looks best.
For some persons
whose faces we study, a hundred drawings is not
nearly enough. And others find their choice in the
first, second or third drawing which is done. And
even though many more are done, the choice sometimes
remains on one of the first drawings.
Each person is
given copies of all the drawings and we offer to
teach the patient how the drawings can be quickly
and easily modified until perfection is found.
Sometimes the before photos and all the drawings are
taken to various professional artists and/or friends
with artistic abilities for suggestions and
additional modification and study. This can be
helpful and is encouraged.
Here are some
ideas that are basically true.
picture is worth a trillion words.
plan is as important as the surgery.
plan determines what the result is to be.
bad plan leads to a bad result.
perfect plan can lead to a perfect result.
can choose how you want to look.
can design your own appearance.
goal is very important for facial surgery that is done with the
purpose of improving the appearance. The search can
be a lot of fun and very rewarding. The subject is
given copies of all the drawings, since inexpensive
photocopies can be made of the 8”x10” originals and
the drawings. And without destroying the originals,
many modifications can be made on the photocopies
until we are quite sure we have what we want.
This website is
for anyone considering cosmetic surgery. The most
common first question is,
"What can cosmetic
surgery do for me?" For each person the
answer is different. To give an accurate and fairly
complete answer covering all of the possibilities
and reasonable alternatives, a thorough
the person’s face is required. See the section
entitled Analysis in the Index of Information.
We do this
routinely in four different ways:
analysis and sketching.
with other faces including before and after photos.
The analysis then
leads to development of a goal
by drawing all the alternatives and
possibilities based on the analysis of the persons
features and preferences.
The person is
given photocopies of all of the drawings and
sketches for independent study at home. Among all of
the possibilities and alternatives we will explore
is the search for the
best appearance that can be accomplished.
We will also be searching for
the most improvement
in appearance with the
least change. These two alternatives may
be quite different. And there can be many different
alternatives - even an infinite number.
determines the destination, the goal, and the
direction. The goal you choose from the planning
drawings determines what the result of the surgery
We will want to
find for each person the best possible result with
the least amount of surgery, the "biggest bang for
the buck". The best appearance, however, may still
be chosen even though more change is required to
It is highly
desirable that the person considering an improvement
in appearance is given all the information about all
of the alternatives available before the decisions
are made. At stake is not only the person’s
appearance, but also their health, comfort and
considerable costs in time and money.
A poorly planned
result can be very disappointing and a very good one
a joy forever. Let us plan a good one.
goal will be of your choosing and will be the
improvement in appearance you would like to
consider. It will involve your choice of drawings or
sketches on photocopies of your photographs or video
images in different views. With these in front of
us, we can have a detailed discussion and
description of what it would involve if we chose to
seek to achieve each of these possibilities.
If you want to
know if your appearance can be improved, you will
want to get all the information you can, such as all
the pros and cons, how much you can benefit, and
what it would be like to go through it.
of having something done is to
look as good as we can. The first question therefore, is,
“How good can we be made to look?” The answer is
derived from an
analysis of your face. As with architecture, the
planning is as important if not more important than
The first and most
important information that you can get about what
you are considering is an accurate assessment of
what can be
done for you. In other words, how
will you look after you've had whatever it is you
are considering? What are the possibilities?
This analysis and
study of the face with drawings can reveal small
details that can be improved upon that could not
otherwise be seen. Many drawings of different views
can be made. Sometimes more than a hundred are done.
In the stages of fine tuning the drawings we can do
new drawings showing different appearances as
quickly as one per minute.
All drawings are
given to the patient to take home. It is a good idea
to show the drawings to trusted friends or
relatives. And bring the most skeptical with you to
You may ask, "What
can be done for me?" We can then show you many
alternatives while asking, "Which do you like best?"
We communicate with the aid of drawings made on
copies of your photographs. We have done drawings of
every face surgery for more than thirty years. This
method allows each person to choose the appearance
that best suits them.
We can choose
how we want to look.
Only when the
drawings of the face are so attractive that they
cannot be improved upon by ourselves or any other
artist do we want to proceed to consider making
those changes. The most attractive drawings are
chosen by the patient as their
We have more than
200,000 photographs, negatives, and slides. And
while you cannot see them all we have more than 8000
in books of different types of surgery. All of these
before and after photographs are of persons who had
drawings done. And you may choose any of them to see
the drawings so that you can judge how close to the
drawings the results of surgery are.
We also have a
Results Questionnaire that is given to every patient
several months after their surgery. The majority
of patients say that we equal or exceed the
drawings that they chose as their goal. Almost all
say they have no visible scars. The summary of
hundreds of these questionnaire answers are on
If it is a part of
your face, the number one thing we want to know is
benefit to your appearance there will be
if you have something done. From all of the
possibilities, you can choose a goal. For each
alternative goal that can be chosen, we will explain
to you all of the pros and cons.
It is necessary to
have some idea what
the goal is before all the pros and cons can be estimated.
The way we answer
the number one most important question, which is
what benefit are you going to get from having something done,
analyzing your features to see what can
be done to improve the appearance. We then by draw
the answer on paper so that
comparing the face as it is and as it is shown in
can see the
benefit, and thus see the answer to the
about an hour, and you'll be given copies of all the
drawings that are done. It shows you the technique
The photo and
picture analysis is continued at what we call a
photo review appointment, which requires another
hour or two of your time. By this time you may have
questions that we can answer.
The Photo Review
You are given a
copy of all the drawings done and photocopies of
your photographs. You are shown how to do additional
drawings yourself and how to modify the drawings we
have done for you until the most perfect and most
attractive face possible emerges. You should plan to
spend at least one and possibly more hours on your
Why all this analysis,
all this time and study? Why don't we just do it?
We have found that
we get better results with planning and with a
predetermined goal. We are going to study and
analyze your features and choose a goal, and we just
invite you to participate in the process.
There are several
advantages to you in this technique. Number one is
that you have some idea of what you are going to
look like after surgery before you do it. This helps
you make the decision of whether or not it is worth
it to you and whether you should do it or not. It
can greatly relieve your apprehension to know what
you are going to get before you do it.
The next important
advantage this technique has for you is it offers
you the choice of how you are going to look. That
way you can wear the look that you want, one that
fits your personality and the role you want to play.
is chosen by you and discussed with you, then
we can give you an estimate of the time required to
recover, the amount of time involved, the side
effects to expect, an estimate of the possible times
the work could be scheduled and further answers to
any of your questions.
Our goal on your
consultation is to provide you with as much
information as possible about cosmetic surgery and what you
are considering. Then we will help you in every way
we can to determine what is best for you.
Also, after you
have been seen, you are welcome to call back and ask
any other questions you may have at a later date. We
will be happy to hear from you.
What is the
Purpose of Cosmetic Surgery?
It is natural and desirable for people to wish to
create or maintain an attractive personal appearance
to present to others. We routinely brush our teeth,
apply makeup, style our hair, and aspire to wear
clothing which we consider beautiful, stylish, or
impressive. If our teeth are crooked we have them
straightened. If our skin is blemished we buy creams
and medications or perhaps even seek professional
help from a dermatologist. We spray on deodorants
and perfumes, festoon ourselves with jewelry and
other ornaments, lacquer our nails, and remove
unwanted bodily hair. All of these things constitute
what we consider to be good grooming and in many
ways proclaim to the world who we are.
Thus, if there is an undesirable physical trait it
is quite understandable to wish for it to be
corrected. When clothing, cosmetics, and other forms
of camouflage are not adequate to solve the problem,
cosmetic surgery can provide a viable solution.
There are many cosmetic procedures currently
available which are capable of improving one's
appearance significantly and permanently and as a
result the quality of one's life. Not only do we
feel more self confident when we look our best, but
our appearance can also play an important role in
the way in which others perceive and respond to us.
We human beings are visual creatures and are
intuitively attracted to or repelled by what we see.
Most of us are aware of social experiments or at
least have seen hidden camera television programs
dealing with the treatment of attractive versus
unattractive people in our society. Invariably the
pretty young woman has a flock of eager young men
scrambling to open the door for her while the plain
matron carrying heavy packages is ignored. The
overweight man with a sweaty face asking strangers
for directions to the mall restroom can't get even a
simple answer but the handsome guy in trendy clothes
effortlessly commands their attention and
conversation for as long as he likes. We watch with
indignation as a professional model showing cleavage
is hired for the job immediately--even though the
previous "applicant", a homely but far better
qualified lady in a business suit, was thanked and
sent on her way. It doesn't seem fair. But it is the
way things are.
The point is that the admired beautiful person and
the scorned ugly one are, of course, equally
deserving. We all know that it is character which is
truly important. If we are fortunate others will
look past the surface and take the time to get to
know us. But in a very literal sense the pretty
young woman is the plain matron, given a few years
time, and will inevitably be treated as such.
Moreover, virtually every one of us is both victim
and perpetrator. As much as we would like to deny
that we would ever be so superficial as to pass
judgment upon someone based upon their looks, we do
it anyway. We are not perfect.
Thankfully the story doesn't always have to be so
dismal. Today we have a variety of options and there
can be many possible happy endings. One of these
options is cosmetic surgery.
Contact Us at
William Roy Morgan M.D., F.A.C.S.
1419 Superior Avenue, Suite 2
Newport Beach CA 92663